Yesterday afternoon, I read a stunning excellent book by accident. It was after my lunch that I downloaded a old book from chapter one to chapter three - the other seven chapters were not available because this book will be published this year -– and then planed to browse several pages to get an idea of this famous works about application of oversea studying. However, once I begun reading the first page, I can't help keeping on reading it and, eventually, I spent all my afternoon on the first 3 chapters. The book is just a miracle. Usually, I am impatient to read too many words at one time. So this situation is very rare for me. Besides, I was shocked by the deep implications and inflection inside the book.
It is hard to imagine that a book talking about the process of studying abroad can become a legend in China. It has been written since 2005 and was published on a famous online forum. The content is about ten times conversation between an applicant who latter succeed in his application in Harvard University and a founder of above-mentioned forum and a CEO of a company which help students to apply overseas school. The author is clever to a frightening degree for many readers, including me. I guess the lead character is just a makeup role and the book bear the intention to advertise that company, touting more students to buy its services. But nobody can deny that the thoughts inside the book is such an attraction and an inspiration, that not only destroys most people's original thoughts about application for overseas studying, but also challenges everybody's attitude toward life, making the topic elevate to a philosophic level. Because of its outstanding writing, all the readers who hate advertisements turned out to become eager to read one episode after another - those articles are separated into ten times to publish in about a half year, making a sensation that a big number of people can't wait to read the latest content.
This practice by itself is a very successful marking approach, which not only promoted the brand name of the company, but also gave favor to students or its customers. This is a win-win situation.
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