Naming for a Company and the Current Process

Beijing Botanical Garden
Originally uploaded by taigerwan.

“Sony” is a good name because it is easy to pronounce and memorized. “Acer” is also good one. By contrast, “ASUS” is not perfect, because people do not know how to pronounce the “U” here.

Naming for our company is such a substantial task that could affect the result of brand marketing. Till this afternoon, I have proposed 3 choices for my partners, but one of my partner, who is a mainlander, seems prefer the one that my Taiwanese partner and I have already gave up. The possible reason might be that our preferred choice has a Chinese name that consists of the middle word of my Taiwanese partner’s name and that of my name. If I were him, I would certainly feel uncomfortable. Nonetheless, I do think our preferred choice has the very ideal English name for our start-up. Hence, I replace the word which is the same as the middle word of my name with another rare word, which has a similar pronunciation as the English name.

I hope that all partners could agree with my fourth proposition.

So far, I have make sure the list of investors and the capital that each of them will offer. My original plan is to register the start-ups this week. The Chinese investor, however, seems to prefer to sign some agreements first. This requirement is reasonable, but I do need more time to produce the draft version of these legal documents.

I am eager to register the companies as soon as possible, because the process to do so might take about one month to accomplish. Besides, I can do nothing before the setup of the new companies for those potential projects, such as the projects of patent and software products. We have to grab these business opportunities to develop our companies. The current moment is also a good timing for us, but not the 4 quarter, which is usually a low season in software localization industry.